Alfa Romeo will resume taking orders for the high-performance Giulia and Stelvio Quadrifoglio models in the UK starting in March, after extending their production run until 2027. This decision comes as the company re-evaluates its electric vehicle strategy in response to slower-than-anticipated consumer adoption of EVs.
Delayed Electrification: A Shift in Strategy
Originally slated to be replaced by all-electric successors, the Giulia and Stelvio have been granted a reprieve. The next-generation models, previously expected in mid-2025, have been delayed while Alfa Romeo integrates hybrid powertrain options into the design. The company now intends to offer both electric and hybrid alternatives in the future, acknowledging the persistent demand for internal combustion engines.
Current Models Remain on Sale
The existing Giulia and Stelvio will remain available with updated powertrains that meet current emissions and safety standards. Buyers can choose between a 278bhp four-cylinder petrol engine or the iconic 2.9-litre V6. Diesel options have been discontinued. The high-performance Quadrifoglio variants, previously discontinued in September 2025, will resume production in Cassino, Italy, from April 2026.
Alfa Romeo’s Rationale: A Focus on Driving Experience
Alfa Romeo CEO Santo Ficili emphasized the decision to continue production as a commitment to customers who prioritize performance and driving pleasure. According to Ficili, the Quadrifoglio models represent the purest expression of Alfa Romeo’s sporting heritage and cater specifically to enthusiasts.
“We’re reopening orders for the Giulia and Stelvio Quadrifoglio to keep to a promise made to customers of ours who pay the most attention to the extreme performance and pure emotions inherent in Alfa Romeo’s DNA.”
Market Realities: ICE Demand Persists
The move acknowledges the continued strength of the internal combustion engine (ICE) market. Alfa Romeo UK boss Jules Tilstone pointed out that 80% of the UK automotive market still favors ICE vehicles, with a strong demand for fun-to-drive performance cars like the Giulia and Stelvio. Despite being among the oldest designs in the segment (introduced in 2015 with minimal updates), these models remain popular for their timeless design and driving dynamics.
Regulatory Compliance: Minimal Changes Expected
While the powertrains will remain largely unchanged, Alfa Romeo has ensured they meet current regulatory requirements. Whether extensive modifications were necessary to comply with upcoming Euro 7 emissions standards remains unconfirmed, though Tilstone suggests the powertrains will remain “effectively the same.”
The revival of the Quadrifoglio models is a direct response to market conditions and customer preference. By extending the lifecycle of these beloved performance cars, Alfa Romeo is adapting its electrification strategy to align with real-world demand.
