Citroën is exploring the possibility of bringing back a compact Multi-Purpose Vehicle (MPV) reminiscent of its popular Picasso line. The move comes as the automotive market shifts and consumer preferences evolve, with some renewed interest in practical, family-oriented vehicles.
The Changing MPV Landscape
For years, the MPV segment has dwindled, largely replaced by the surge in SUV popularity. Models like the Ford Tourneo Courier and Citroën’s own Berlingo now occupy the space once held by dedicated people carriers like the Xsara Picasso, which was a major seller for Citroën in the early 2000s. However, Citroën’s design chief, Pierre Leclercq, believes there’s an opportunity to redefine the MPV.
The ELO Concept as a Testbed
The company showcased the radical ELO concept late last year, presenting a vision of a compact, six-seater MPV. While production isn’t confirmed, the ELO serves as a direct signal of Citroën’s interest in reviving the format. Leclercq openly acknowledged the ELO as an MPV, stating that the term now carries different implications than in the past.
“Once they were replaced by SUVs, it seemed that MPVs were an old thing – not very sexy to drive. But I think there’s a way to make MPVs sexy and desirable,” Leclercq explained.
A Potential Picasso Rebirth?
When questioned about reviving the Picasso nameplate, Leclercq was optimistic. “Rebirth of a cool Picasso – why not?” he suggested, emphasizing that any decision hinges on market viability. Citroën is actively gauging public response to the ELO concept as a key factor.
Market Feedback Drives Decision-Making
Concept cars like the ELO are being treated as tests, with Citroën closely monitoring feedback to assess potential demand. Positive public reaction could provide the necessary momentum to convince executives within the larger automotive group to approve production. Leclercq expressed confidence, stating that strong consumer interest would bolster the case for a new Picasso-style MPV.
Citroën’s willingness to reconsider the MPV segment demonstrates a pragmatic approach, responding to potential shifts in consumer demand while leveraging its design expertise to create a vehicle that stands out. The future of the Picasso remains contingent on market validation, but the possibility is clearly on the table.
