Cummins is now offering up to $1,000 in prepaid Mastercard rewards to owners of affected Ram 2500 and 3500 trucks to encourage completion of a mandatory emissions recall. This initiative targets vehicles from the 2013 to 2018 model years equipped with the 6.7-liter turbodiesel engine.
The Recall: A Software Fix with Trade-offs
The recall, designated as Recall 67A, involves a software update intended to reduce nitrogen oxide (NOx) emissions. Cummins states the update requires approximately 60 minutes to install and will not alter the truck’s performance characteristics like power or torque.
However, the company admits that some 2016–2018 model year trucks may experience a slight decrease in fuel efficiency (around 0.5 mpg) under city and light-load conditions. The updated software also increases Diesel Exhaust Fluid (DEF) consumption to further lower NOx emissions. This is achieved by adjusting the signals sent to the DEF injection system, increasing the amount of fluid injected into the aftertreatment catalyst under certain driving scenarios.
Why the Incentives?
Completion rates for the recall have been slow, prompting Cummins to introduce financial incentives to accelerate the process. Owners who complete the recall by May 31, 2024, will receive a $500 prepaid Mastercard. The first 750 participants who finish by March 31, 2024, are eligible for a $1,000 reward.
Claiming the Reward and Extended Warranty
To claim the reward, owners must submit an online claim at CumminsRecall.com by June 21, 2024. The $1,000 incentive is limited to the first 750 submissions.
Once the recall is finished, Cummins will also provide a complimentary extended warranty covering emissions components, service, and labor for at least four years or 48,000 miles. According to Jennifer Rager of Cummins, the company aims to make the recall process “quick, clear, and worthwhile” for all truck owners.
In conclusion, Cummins is actively incentivizing owners to address a mandatory emissions update, acknowledging that some performance trade-offs may occur while offering financial rewards and extended coverage to encourage participation.
