Dodge is betting on a market where small sedans still matter: Mexico. While American consumers have largely shifted toward SUVs and trucks, Dodge continues to offer the Attitude—a compact model with an aggressive design—south of the border. For 2026, the brand is releasing a limited-edition version, the Attitude GT Green Hornet Edition, to capitalize on its previous success.
Limited Production, Bold Styling
The GT Green Hornet Edition stands out with an exclusive matte green paint job. This striking color sharpens the already edgy look of the Attitude, which, despite its Dodge badging, has Chinese origins. Stellantis is capping production at 150 units, a reduction from the 300 units produced last year, suggesting strong demand.
The aesthetic enhancements include a black front grille with matte black accents, 18-inch satin black aluminum wheels, a rear spoiler, and quad exhaust pipes. These features contribute to a sporty appearance, though, as noted by Moparinsider, the car’s performance doesn’t necessarily match its aggressive look.
Price Drop for 2026
The price for the Green Hornet Edition has actually decreased for the 2026 model year. It now starts at 463,900 pesos (approximately $27,000 USD), down from 488,900 pesos ($28,500 USD) in the previous edition. This may be intended to further stimulate demand and make the limited-run model more accessible.
Under the Hood: No Performance Boost
Despite its aggressive appearance, the Attitude GT Green Hornet Edition carries the same powertrain as the standard model. It’s powered by a 1.5-liter turbocharged four-cylinder engine producing 168 hp and 199 lb-ft of torque, paired with a seven-speed dual-clutch transmission. Dodge claims a 0–62 mph (0–100 km/h) acceleration time of 6.95 seconds, which is reasonable for the segment.
Why Mexico, Not the US?
Dodge does not sell the Attitude in the United States because of market trends and manufacturing realities. The US sedan market has shrunk, making a model like this a difficult sell. More importantly, the Attitude is essentially a rebadged version of the GAC Empow from China. Import tariffs would make it economically unviable for the American market.
This demonstrates how automakers adapt strategies to different regions, leveraging global platforms while tailoring offerings to local preferences and regulations.
The Attitude’s continued success in Mexico shows that aggressive styling and affordability can still win over consumers, even as sedan popularity declines elsewhere.
