The electric Ford Bronco, developed through the JMC-Ford joint venture, has officially entered the Chinese market with a starting price of approximately $32,640 USD (229,800 yuan). This move represents a direct attempt to capture a segment of China’s growing New Energy Vehicle (NEV) market, particularly among consumers seeking off-road capable electric crossovers.
Designed for the Chinese Market
The Bronco’s arrival in China is strategic. The vehicle boasts a powerful powertrain, advanced driver-assistance systems (ADAS), and a design language that closely mirrors the popular gasoline-powered Bronco Sport. Key features include a peak power output of up to 416 horsepower (310 kW) and a comprehensive suite of 31 ADAS sensors.
Technical Specifications & Design
The 5-meter long Bronco is designed for rugged terrain. Its dimensions (5025/1960/1825 mm) and a 2,950 mm wheelbase give it stability, while a minimum ground clearance of 220 mm and approach/departure angles of 30°/32° ensure off-road capability.
The interior is equipped with a luxurious experience: heated and ventilated front seats, heated rear seats (in higher trims), a spacious 497-liter trunk, plus an additional 160-liter front trunk in the all-electric (BEV) version. The cabin features a 15.6-inch touchscreen, an AR-HUD, a digital instrument cluster, and even a 7.5-liter fridge.
Powertrain Options & Pricing
Ford offers both all-electric (BEV) and extended-range electric vehicle (EREV) versions:
- BEV: Dual electric motors generate 445 hp (332 kW), powered by a 105.4 kWh LFP battery for a CLTC range of 650 km.
- EREV: A 1.5-liter internal combustion engine (ICE) provides 148 hp (110 kW), paired with a 43.7 kWh BYD Blade battery for a 220 km CLTC range. Combined with the electric motors (310 kW), the EREV model achieves a mixed range of 1,220 km.
Pricing ranges from $32,640 to $40,160 USD (229,800 to 282,800 yuan), depending on the trim level.
Why This Matters
The electric Bronco’s entrance into China is significant for several reasons. First, it demonstrates Ford’s commitment to the Chinese NEV market. Second, it tests whether the Bronco’s established brand recognition will translate into sales against domestic competitors. Finally, the vehicle’s reliance on Nvidia and BYD technologies highlights the growing cooperation between international automakers and Chinese tech suppliers.
The Bronco’s success in China will depend on how effectively Ford positions it as a premium, off-road capable EV, differentiating it from more affordable domestic alternatives.
