Lotus design director Russell Carr spoke with Autocar about the brand’s commitment to lightweight engineering as the automotive industry shifts to electric vehicles. The discussion, held at an event in London, explored how Lotus maintains its core identity within the broader Geely multinational corporation.
The Challenge of EV Weight
Carr emphasized that the transition to EVs presents challenges regarding weight. Electric powertrains, particularly batteries, inherently add mass to vehicles. Lotus, historically known for its nimble, lightweight sports cars, must innovate to counteract this trend.
The conversation highlighted that weight reduction is not just about performance but also about efficiency. Lighter vehicles require less energy to move, extending range and improving handling. This philosophy is deeply ingrained in Lotus’s DNA.
Geely’s Role and Lotus’s Future
Carr also addressed the question of how Lotus operates under Geely’s ownership. He suggested that Geely provides the financial stability and resources necessary for Lotus to pursue its ambitious goals, including expanding into new vehicle segments while preserving its engineering heritage.
The discussion touched on Lotus’s internal culture at Hethel, where lightweight design remains a central focus. Despite external pressures to increase size and features, the team is actively seeking ways to minimize weight in future EV models.
Autocar Podcast Updates
Autocar announced that its regular “My Week In Cars” podcast will continue through the Christmas season. Listeners are encouraged to subscribe and leave reviews to help spread awareness of the show.
Lightweight design isn’t just a technical goal for Lotus; it’s a brand promise. Maintaining that promise in an era of heavy batteries is the defining challenge for the company.
