Lamborghini achieved its highest-ever annual sales in 2025, delivering 10,747 vehicles worldwide. This milestone comes despite ongoing geopolitical instability, inflation, and currency fluctuations—suggesting the ultra-luxury car market operates largely independently from broader economic pressures. The company’s performance marks a consistent five-year growth trend, more than tripling sales figures from 2015 (3,245 units) and exceeding the previous record set in 2024 by 60 vehicles.
Regional Performance and Key Drivers
The EMEA region (Europe, the Middle East, and Africa) led sales with 4,560 deliveries, an 8% increase year-over-year. The Americas experienced a notable 11% decline, reaching 3,347 units, while the Asia-Pacific region remained stable at 2,750.
Lamborghini credits the success to strong demand for the Revuelto flagship supercar and the Urus SE SUV, with final Huracán deliveries completing in early 2025. The Urus likely contributed the most significant volume, as the outgoing Huracán’s role diminished by year-end.
The Temerario’s Imminent Impact
Deliveries of the new Temerario entry-level supercar are set to begin this month, with an order book extending approximately twelve months into the future. Lamborghini showcased the Temerario GT3 racing version at Goodwood and the limited Fenomeno supercar at Monterey Car Week, further reinforcing the brand’s high-performance image.
Executive Perspective
Stephan Winkelmann, Chairman and CEO, emphasized the company’s resilience:
“Despite challenging market conditions we are very proud of the results achieved in 2025, which confirm Lamborghini’s ability to stand out even in a complex global environment…This approach does not aim for peaks in volumes, but allows us to consolidate the results achieved following the growth of recent years.”
This statement highlights a deliberate strategy of maintaining exclusivity rather than pursuing unsustainable volume growth. The company clearly prioritizes brand prestige and customer loyalty over aggressive market share expansion.
Lamborghini’s continued success underscores the enduring appeal of ultra-luxury brands, which appear largely shielded from mainstream economic headwinds. This trend raises questions about the decoupling of high-end consumer spending from broader economic realities, a dynamic that will likely continue as long as wealth inequality persists and demand for status symbols remains strong.
