Mitsubishi will officially re-enter the UK car market in the summer of 2026, marking its return after a four-year absence. The Japanese automaker will partner with International Motors, the firm already responsible for importing brands like GWM, Isuzu, Subaru, and Xpeng, to handle UK sales and distribution.
Why This Matters: A Shifting Automotive Landscape
Mitsubishi’s initial withdrawal in 2021 was part of a broader restructuring within the Renault-Nissan-Mitsubishi Alliance. The move reflected a strategy to consolidate operations and focus on more profitable markets. However, sustained consumer demand and a loyal customer base in the UK have prompted a reversal. This decision underscores a broader trend: automakers re-evaluating market exits as consumer preferences and economic conditions evolve.
Models Expected for UK Launch
While Mitsubishi has yet to confirm specific models, industry analysts anticipate the Eclipse Cross and the Outlander plug-in hybrid SUV will be among the first vehicles offered. The Eclipse Cross is effectively a restyled Renault Scenic EV, highlighting the growing collaboration between automakers. The Outlander PHEV was a strong seller in the UK before Mitsubishi’s departure, making it a natural candidate for reintroduction.
The Role of International Motors
International Motors’ involvement is crucial. The firm already has established infrastructure and distribution networks in the UK, reducing the logistical hurdles for Mitsubishi. This partnership suggests a streamlined approach to re-entry, focusing on efficiency and market responsiveness.
Consumer Demand and Brand Loyalty
According to Sharon Townsend, head of Mitsubishi UK, the decision to return was heavily influenced by continued consumer enthusiasm for the brand. Despite its absence, Mitsubishi maintained a strong emotional connection with UK drivers, particularly those familiar with its rugged SUVs and reliable PHEV technology.
New Dealerships and Aftersales Support
Mitsubishi plans to establish new dealerships alongside the existing network of over 100 aftersales garages across the UK. This dual approach ensures both sales coverage and ongoing support for existing Mitsubishi owners. The company’s commitment to aftersales service is a key factor in retaining customer loyalty.
Frank Krol’s Statement
Frank Krol, president and CEO of Mitsubishi Europe, emphasized the company’s commitment to performance, four-wheel drive, and core technologies in its upcoming models. This suggests a focus on retaining Mitsubishi’s identity as a practical and capable brand.
Mitsubishi’s return to the UK is a strategic move driven by consumer demand, brand loyalty, and a commitment to delivering capable vehicles. The partnership with International Motors and the expansion of its dealership network position the company for success in a competitive market
