Porsche has announced a significant leadership change within its design department, naming Tobias Sühlmann as the new head of design, effective February 1. This transition marks the end of Michael Mauer’s 21-year tenure, during which he oversaw the design of iconic models like the Macan, Panamera, 918 Spyder, and Taycan.
A Generational Shift in Design Leadership
The appointment of Sühlmann, 46, represents a generational shift orchestrated by new Porsche CEO Michael Leiters. The two previously collaborated at McLaren, signaling a continuity of vision as Porsche navigates its evolving design strategy. Mauer, 63, leaves behind a legacy as the fourth design boss in Porsche’s history, following industry pioneers such as Ferdinand Alexander Porsche himself. His leadership was instrumental in modernizing Porsche’s lineup while retaining the brand’s core aesthetic.
Mauer’s Enduring Impact on Porsche’s Design DNA
Mauer’s time at Porsche was defined by both refining existing models and introducing groundbreaking new ones, including the Panamera, the 918 Spyder, and, more recently, the all-electric Taycan. His design philosophy – that a Porsche should engage all senses – became central to the brand’s identity. He successfully translated Porsche’s classic styling cues to its electric vehicles, ensuring a cohesive brand language across all models.
“Michael Mauer shaped an era at Porsche. His work has shaped the style of the Porsche brand and will remain visible in the future.” – Michael Leiters, Porsche CEO
Sühlmann’s Background and Future Direction
Sühlmann joins Porsche from McLaren, where he served as chief design officer since September 2023. He played a key role in finalizing the designs of the 750S and Artura Spider, as well as spearheading the advanced design work for McLaren’s next generation of hybrid and electric supercars. His experience at McLaren suggests Porsche is prioritizing cutting-edge design innovation as it accelerates its electrification strategy.
Mauer will remain involved during a transition period, while Sühlmann prepares to lead the design team forward. The move signifies Porsche’s commitment to both honoring its design heritage and embracing fresh perspectives for the future.
Porsche’s transition in design leadership comes at a pivotal moment as the company adapts to the demands of an increasingly electrified automotive landscape, ensuring the brand remains at the forefront of innovation while staying true to its iconic style.
