Subaru has streamlined its Impreza lineup for the 2026 model year, reducing the range to just two variants while simultaneously increasing prices. The move comes as the Impreza struggles in sales against its sibling, the Crosstrek SUV, despite offering updated features like an Emergency Driving Stop System.
Lineup Changes and Pricing
Subaru has discontinued the AWD 2.0R trim, leaving only the AWD 2.0L and AWD 2.0S models available. The base AWD 2.0L now starts at $33,490 (before on-road costs), a $1,000 price hike. The higher-spec AWD 2.0S sees an even larger increase, now priced at $40,990 – $2,000 more than the previous model year.
A new exterior color, Citron Yellow Pearl, is available for an additional $660, while Oasis Blue has been removed from the options list.
New Standard Features
Despite the price increases and reduced choice, Subaru has added new standard equipment to both remaining Impreza variants. All models now include the Emergency Driving Stop System (EDSS), which can bring the vehicle to a controlled stop if the driver becomes unresponsive while lane-centring is active. The AWD 2.0S also gains a seat memory function.
Engine and Performance
The 2026 Impreza continues to be powered by a 2.0-liter horizontally opposed four-cylinder Boxer engine. Subaru does not offer the larger 2.5-liter engine or the e-Boxer hybrid powertrain available in some international markets. The car features MacPherson strut front and double-wishbone rear suspension.
Safety and Warranty
The Impreza maintains a five-star safety rating from ANCAP, based on 2024 testing. Standard safety features include adaptive cruise control, autonomous emergency braking (forward and reverse), lane-keeping assist, blind-spot monitoring, and a driver monitoring system. The AWD 2.0S adds a surround-view camera.
Subaru backs the Impreza with a five-year, unlimited-kilometre warranty, including 12 months of roadside assistance. Capped-price servicing is available for five years or 75,000km.
Sales Context
The Impreza’s streamlining reflects its declining sales figures. Last year, Subaru sold only 1,618 Imprezas compared to 10,842 Crosstreks, highlighting consumer preference for the SUV over the hatchback. The move suggests Subaru is focusing resources on higher-volume models while still maintaining a base-level offering for consumers who prefer a compact hatchback.
The Impreza’s reduced lineup and higher prices signal a shift towards prioritizing profitability over volume, as Subaru adapts to changing market demands while retaining core safety features.
