The Tata Sierra, once a utilitarian vehicle built for tough terrain, has been reimagined as a stylish and tech-laden SUV. While the original, produced from 1991-2003, was a no-frills off-roader based on the Telcoline pickup, the new Sierra prioritizes design and features over sheer toughness.
A Distinctive Design
The reborn Sierra takes cues from its predecessor’s iconic rear glasshouse, creating a wraparound effect that separates it from standard SUV designs. The exterior is further distinguished by a clamshell bonnet and tailgate, flush door handles, and aggressive black cladding.
At 4.34 meters long and riding on a 2.73-meter wheelbase, the Sierra offers seating for five, with 622 liters of boot space expanding to 1257 liters with the rear seats folded.
Tech-Focused Interior
The interior is dominated by a large, integrated screen housing infotainment and 28 built-in apps, including gaming options. Additional features include wireless Apple CarPlay and Android Auto, a 12-speaker JBL sound system, and practical touches like umbrella holders in the doors. Safety features include six airbags, autonomous emergency braking, and lane-keeping assist.
Powertrain Options
The new Sierra comes with a choice of three engines: a 1.5-liter petrol making 78kW, a turbocharged 1.5-liter petrol with 118kW, and a 1.5-liter turbo-diesel producing 87kW. Transmission options include six-speed manual/automatic and a seven-speed dual-clutch automatic. Notably, the new Sierra utilizes a front-wheel drive architecture, departing from the rear- and four-wheel drive options of the original.
Tata’s Global Ambitions
Despite owning Jaguar Land Rover, Tata Motors has struggled to gain traction in developed markets. The company previously sold the Xenon ute in Australia until 2019, but there is no confirmation yet of plans to export the Sierra beyond India, where pricing starts at approximately A$19,900.
The revival of the Sierra signals a shift in Tata’s strategy, focusing on design and technology to compete in a crowded SUV market. Whether this approach will translate to success outside India remains to be seen.
