In a unique crossover between automotive engineering and fast food, Toyota is partnering with McDonald’s and Tomica to release a new series of collectible die-cast toys. Starting April 10, customers in Japan will be able to find the high-performance GR GT3 race car as part of the McDonald’s Happy Meal.
A High-Octane Collection
The collaboration utilizes Tomica, a renowned manufacturer of die-cast models similar to Hot Wheels, to bring miniature versions of iconic vehicles to life. The GR GT3 is not the only vehicle joining the lineup; the collection features a variety of themed models designed to appeal to both children and automotive enthusiasts:
- Toyota GR GT3 : The flagship race car of the collection.
- Toyota TownAce : A flat-bed truck uniquely carrying a giant hamburger.
- Nissan Skyline : A police interceptor model.
- Hino Fire Truck : A heavy-duty emergency vehicle.
To add an extra layer of excitement, Toyota has teased a “secret model” scheduled to join the rotation on May 7. Based on promotional materials, many expect this to be a special McDonald’s-themed livery.
The Culture of Collectibles in Japan
This promotion taps into Japan’s deep-rooted culture of “blind box” and capsule toy collecting. From massive arcades dedicated to Gashapon (capsule machines) to the surprise element of the Happy Meal, the Japanese market has a high affinity for products that combine chance with collectability. By linking a high-performance racing brand like Toyota Gazoo Racing (GR) with a global household name like McDonald’s, the campaign bridges the gap between professional motorsport and everyday consumer joy.
A Call to Designers: The Livery Contest
Alongside the toy launch, Toyota has released a high-energy promotional video—stylized with a retro, Speed Racer -esque aesthetic—to announce a global design competition.
Toyota is inviting enthusiasts to design a custom livery for the GR GT3. While specific entry requirements and prize details remain under wraps, the company has confirmed that the contest is open to everyone. Winners will be selected by a panel of judges and will receive “special prizes,” the details of which are currently being kept secret.
This partnership represents more than just a toy giveaway; it is a strategic move to engage a younger demographic with the Toyota Gazoo Racing brand through accessible, collectible media.
The GR GT3 Happy Meal toys will be available exclusively at McDonald’s locations in Japan beginning April 10.
