Roush teased a shadow. A mysterious Ram lurking in the dark. Just weeks later they pulled the sheet. Meet the Ram Direct Connection. The name? Uninspiring. Boring even. But the truck itself has teeth.
It starts as a 2027 Ram Big Horn. The base model. 5.7-liter Hemi. Naturally aspirated. 395 hp and 410 lb-ft. The eTorque adds a modest bump at launch. Nothing groundbreaking. But Roush slapped $15,995 on the window for this package. Bring it to nearly $79,000 when you include the truck. That is a lot of cash for a mid-tier platform.
For that price? You get coilovers. Roush designed them to handle road and trail alike. There is an 18-inch wheel swap. General Grabber tires mounted tight. 33 inches of rubber. Suddenly no one mistakes this for the stock fleet.
Sound matters. Roush knows this.
The exhaust is the main event. Active cat-back. Black tips. It gives the V8 that deep guttural growl everyone chases. Too loud for the highway? Button press closes the flaps. Silence on command.
It is a TRX impostor. Without the horsepower. But look closely. Aggressive hood vents. Fender flares with lights. Red grille emblem. US Flag on the bed sides. It looks tougher. Maybe not as mean as an SRT yet. Getting there. Underneath the metal the work continues. 3.92 gear ratio. ELocker rear axle. Skid plates. Trailer brake controller.
Inside it gets subtle branding. Floor mats. Badges.
Warranty covers everything for three years. 36k miles. Roush is already cooking a supercharger kit for these engines. Wait and see.
Will the extra cash be worth the noise?
Maybe. Maybe not.
