The Audio Reality
Fake it.
That’s the strategy for Ferrari’s first EV. No gasoline smell, no vibration, just synthesized noise pumped out of speakers to trick the brain into thinking it’s driving a horse.
The problem is, nobody actually liked the car.
Designers called it ugly, not because the geometry failed, but because it lacked soul. It’s a Ferrari without passion, a statement piece that shouts indifference. We cleaned the audio track from the launch video—scrubbed out Lewis Hamilton, deleted Charles Leclerc—and finally heard the raw data.
It’s bland.
Absolutely flat. A generic futuristic hum. Maybe there’s a V12 hiding in there? The distinct roar of the F140 engine? Sure, if you squint and tilt your head at a forty-five-degree angle while ignoring the fact that it sounds like a Hyundai idling in a basement.
Missing The Punch
Here is what is missing. Gear shifts. None. The sound doesn’t mimic a manual or automated gearbox hunting for ratios. It’s just one continuous, synthetic whine.
Ferrari claims the big paddles on the wheel aren’t for fun either. They control regenerative braking levels. Variable regen. How exciting. Not.
There are other drive modes, probably, but we have no idea how the audio shifts across them. Until you can actually hold a wheel attached to a Luce, you’re stuck guessing.
Why This Feels Empty
Could it be better?
Obviously. Imagine taking the V12 from the 812 Competizione and injecting it into this audio file. Or going darker? Maybe the 18,000 RPM V10 scream from the F2004 F1 car. That would at least offer some redemption for making an EV bear the prancing horse logo.
Instead we got this. A sound so mild it inspires nothing.
Is silence really golden if the alternative is this?
