The wait ends now.
Ferrari’s Luce has dropped. Probably the most talked about machine in automotive history even before its debut. Now we see it.
Polarizing. That’s the word.
Love it. Hate it. No in-between. But judging it by old metrics misses the point entirely. You have to shift perspective. This isn’t a usual Ferrari.
It sits on a brand new platform. Four electric motors. Up to 1,050 horses under the skin. Dynamics described by Maranello as unique. The cabin? Finished to a level that might actually break the bank and the mold simultaneously.
Crucially. This isn’t a limited-run concept for the show floor.
It is a production car. Orders open. Prices start at €550,0>000. Roughly $640k.
The Look That Broke The Internet
Ferrari’s Centro Stile collaborated with LoveFrom. Jony Ive’s shop. The one behind the original iPhone. But Ferrari insists the engineering led the design. The aerodynamics dictated the shape. LoveFrom just dressed the body.
The result is a monster.
197.6 inches long. About the length of a Tesla Model S but wider. Lower than the Purosangque. The renders didn’t prepare anyone for the reality.
Aerodynamics won. No V12 meant no traditional nose. The drag coefficient hit 0.25 cD. Passive. No flaps. Clean lines.
Black teardrop passenger cell. Aluminum shell wraps around it. The front looks like a massive wing. Hood and glass flow into one surface. Even the wipers got a redesign. Patent-pending. They create air vortices.
Then there are the wheels.
23 inches up front. 24 in the back. The largest on a production Ferrari ever. Round taillights. Refreshing? Or bizarre? You decide.
Inside The Glass House
This is where Ive’s handprint is undeniable.
Aluminum finishes. Glass details. Screen animations that feel like an iOS update rather than a car dashboard. Yet, oddly, there aren’t many screens.
No dedicated screen for the front passenger. Just a rotatable center unit.
But here is the shocker. Five seats. Real ones. No transmission tunnel blocks the middle row. A fifth passenger can actually fit. Comfortable.
Trunk space? 21.1 cubic foot. That rivals modern compact SUVs. The most cargo Ferrari has ever offered.
The quality. Just. Look at the photos. Every surface feels premium. Obsessive attention to detail. It might genuinely be one of the best interiors of the modern era.
Power Without Gears
Four motors. One per wheel. All built in Maranello.
Derived from the F80 and Formula 1 tech. Front motors spin to 30k rpm. Rears to 25.5k rpm.
Total output: 1,050hp.
How you use it depends on the E-Manettino dial:
- Range: 320 kW. Rear-wheel drive only.
- Tour: 460 kW. All-wheel drive. Daily use.
- Performance: 725 kW. Full AWD. 310kmh top speed.
- Launch: 1,050HP. 0-100km/h in 2.5s.
Absurd.
But the coolest bit is the paddles. They don’t shift gears. There are none.
They control torque.
Right paddle adjusts acceleration aggressiveness. Five levels. Left paddle handles regen braking intensity. Also five levels. You dial in negative torque on corner entry and power delivery on exit.
Ferrari calls this “Torque Shift Engagement”. Not a simulated gearbox. A new interaction model for electric driving.
The Battery Beneath
800-volt pack. Structural part of the chassis.
Low center of gravity. Lower by nearly 3.7 inches compared the SUV sibling. Feels 882 lbs lighter in dynamic situations.
Partnership with SK On. Eight-year warranty on the powertrain. Unlimited miles.
The architecture is ready for cells that don’t exist yet. Forward-thinking? Or over-engineering? Fast charging hits 350kW. Should suffice.
The Soundtrack
The noise question. Everyone asked.
Ferrari didn’t fake an engine whine.
An accelerometer reads real vibrations from the motors and chassis. Algorithms filter out the ugly stuff. Amplify the musical notes.
Inside. Outside. Optional.
You choose the soundtrack. Some modes generate sound. Some stay silent. Pure driver agency.
The Cost of Admission
€550k is the entry ticket.
Before customization.
Before paint. Materials. Accessories. The bespoke Ferrari experience. You will spend more. Far more.
So there it is.
The configurator is live.
Do you buy the silence? Or the noise?
